The American Heart Association’s Power to End Stroke campaign has launched a partnership with one of the world’s leading entertainment and music conglomerates, Music World Gospel/Music World Entertainment, founded by Mathew Knowles, in an effort to help raise awareness of stroke in the African American community.
Music World Gospel and award-winning best-selling gospel trio Trin-i-tee 5:7, who in 2008 became the first gospel trio to have a certified platinum album, T57, and contemporary break-through artist Brian Courtney Wilson, whose debut album, Just Love has been at the No. 1 spot on the CMTA Inspirational Album Chart for more than 40 weeks, will lend their talent and support to the “Most Powerful Voices Gospel Tour,” an evening of empowering music fused with healthy lifestyle messaging. The tour will travel to seven markets – Austin, Dallas/Ft. Worth, Houston, and San Antonio, TX; Little Rock, AR; and Oklahoma City and Tulsa, OK, beginning October 8 when it makes its first stop in Little Rock.
“This partnership with the American Heart Association marks a new platform for Music World Gospel to continue meaningful and lasting inspiration in our community. Our effort is to create awareness of stroke, a disease that is ripping through our communities and shortening the lives of our loved ones,” said Mathew Knowles, C.E.O. and President of Music World Gospel/Music World Entertainment. “Health is paramount. If we can combine this important message with uplifting music, we hope that lives will be touched, transformed and ultimately healed.”
This event is more than just a concert. It launches with an opportunity for local gospel acts in each of the seven markets to show off their talent and perform at a live audition featuring Trin-i-tee 5:7, who will perform, as well as serve as judges, for the evening. Top acts will then be selected to perform on the night of the concert featuring headliner Marvin Sapp. Brian Courtney Wilson opens for Sapp and will share songs from his forthcoming CD project, Just Love Deluxe Edition,” which hits stores on October 5.
The “Most Powerful Voices Gospel Tour” combines the celebrity status of spokespeople who can share empowering stroke messaging through music while urging concert-goers to be aware of their risk for stroke and to know the warning signs and how to respond if a stroke occurs. They will also be urged to make a declaration to take control of their health toward living longer, stronger lives.
Stroke is the third-leading cause of death and a leading cause of long-term disability among African-Americans. This population has almost twice the risk of suffering first-ever strokes as compared to whites. African-Americans ages 35-54 have four times the relative risk of stroke.
For more information on the Most Powerful Voices audition and tour, visit www.heart.org/mostpowerfulvoices.
For more information on Brian Courtney Wilson, please visit, www.musicworldgospel.com