A team of media professionals with a wealth of deep-in-the trenches experience between them has announced the launch of the Executive Decision Entertainment Group (EDEG – pronounced edge), a full-service consulting company. Amalgamating expertise in sales, publicity, radio promotions, artist development and marketing, EDEG was spawned to utilize a far-reaching network proven to successfully maintain or launch a new entity or product line.
The ever-changing landscape of the entertainment and media industries sparked the five principals of EDEG to create a multi -specialized firm with a focus in music, and arts and entertainment business ventures, which will deliver superior strategic campaigns, guidance and support in the following service arenas: project budgeting, marketing, sales, publicity, promotions, retail, general management and artist development. The firm’s mission is to market and promote clients to a global music-buying populace.
“The music business is evolving. Marketing and breaking new and established artists can only succeed when a team of creative, passionate and experienced people come together,” stated entertainment attorney Denise Brown. “The EDEG team have the experience, the relationships and understand the strategies required in today’s competitive market to achieve success.”
EDEG’s executive team consists of a dynamic assemblage of top tier professionals who have independently and collectively worked with a myriad of recording artists (Prince, Tupac Shakur, Sean Combs, R. Kelly, Lalah Hathaway, Charlie Wilson); events ( BET Music Awards, Grammy Awards, Billboard Music Conference); record labels ( Bad Boy Worldwide, MCA, Jive, Virgin, Arista, Warner Bros. Records); and athletes ( Joe Johnson, Warrick Dunn). Collectively, the EDEG team possesses the credentials and innate talent to attain the goals of their clients.
About the EDEG Team
Dorsey Fuller is a multi-faceted musicologist with a collegiate background in business and sociology. A veteran of both the radio and record company industries, as well as a shrewd opportunity creating entrepreneur, he melds a “by any means necessary” street edge to upper industry echelon experience.
Juanita Stephens is an acclaimed public relations, management, consultant and artist development guru. The first African American female V.P. of Publicity and Artist Development at MCA followed by more diversified companies such as Warner Bros. Records, Polygram, and Bad Boy Worldwide, she has flexed her savvy at the service of the most powerful and controversial figures in music, sports and entertainment business.
Karen E. Lee is a seasoned media relations, management and artist development executive. Her nurturing yet no-nonsense spirit has served her well as an independent consultant working with high profile clients and in high-pressure positions at Rogers & Cowan Public Relations, Prince’s Paisley Park Enterprises and Warner Bros. Records.
Mark Boyd is a sales and marketing maverick with a global outlook. A multi-media visionary, he has led multi-million dollar corporate campaigns encompassing Television, Radio, Internet and Outdoor Medium Advertising, plus branding/co-branding scenarios at nearly every major record company.
Myles Luster is the aggressive inside man when it comes to full-blanketed distribution and marketing. Nearly two decades of experience at Warner Music Group gave him compounded knowledge in working major and independent products across the spectrum – from r&b and jazz to hip-hop and gospel.
Executive Decision Entertainment Group (EDEG) is a full-service consulting company entrenched within the entertainment industry, specializing in project budgeting; marketing; sales; publicity; promotions; retail; general management; and artist development.
The company has offices in New York, Los Angeles and Atlanta.