|Walking away from numerous record label offers, Blue Scholars will release several upcoming projects through a unique partnership formed with Duck Down Records, and Seattle’s Caffe Vita Coffee Co.
On August 25, 2009 Blue Scholars will release “OOF!” their newest collaborative multi-media project and the first release to be distributed through their new venture. On September 1st, they will re-issue their 2007 album “Bayani”, which has already sold over 20,000 units. Bayani Redux will include one brand new track and two songs that were previously available only via digital retail outlets. There will also be a brand new full-length Blue Scholars album and other projects coming soon.
The sales and distribution model developed by the group for their upcoming releases will allow them to maintain complete ownership of their music and total control over how it is marketed, sold, and even given away.
Instead of signing a standard artist/record label deal, Blue Scholars hired the label Duck Down to run point on marketing for all of their upcoming releases. As a major player in the current and ever-changing record label industry, Duck Down Records saw this deal as an opportunity to get creative and experiment with strategies for record labels to continue evolving as viable businesses.
Dru Ha, CEO of Duck Down Records states, “I believe Blue Scholars is positioned to be one of the next important groups, not just in hip hop, but in music worldwide, and I want Duck Down to be a part of that. They bring their progressive ideas not just to their music and lyrics, but also in the way they think about and do their business.”
Duck Down’s current distribution partner, E1 Entertainment, the largest independent distributor in the United States, will handle distribution of Blue Scholars’ physical product. Digital sales and distribution will go through Tunecore. Direct-to-fan marketing and sales will be developed by the members of Blue Scholars themselves, using Topspin web marketing tools.
Says Geo, of Blue Scholars, “After weighing all the options, remaining independent is without question, the best look. Duck Down shares that vision and their track record speaks for itself. With them, we get that national and international push while still owning and controlling our music. ”
To finance all the upcoming projects, Blue Scholars have formed a strategic brand relationship with Seattle independent coffee company, Caffe Vita. The coffee company will also play a role in the sales and distribution plan by selling upcoming albums in all of their retail outlets and marketing the releases via their online presence.
Blue Scholars DJ/ Producer Sabzi says in regard to their partnership with Caffe Vita – “their innovative marketing, their justice and equity in business practices, and their premiere quality of product and presentation, make Caffe Vita an ideal brand to partner with. I intend to do with our music what Vita does with their coffee.”
“Coffee is both International and local, it effects the lives of millions, and it has tremendous ability to generate culture. We believe strongly in the work of the Blue Scholars and their power to look beyond the basic commodity that music has become. We are honored that Sabzi and Geo see that Vita is striving for the same goals.”Mike McConnell, founder Caffe Vita
Blue Scholars have sold over 60,000 albums and played over 400 live shows. They have developed a dedicated following in the Northwest (selling over 4,000 tickets for each of their last few Seattle performances) and have shared the stage with an impressive list of nationally acclaimed artists such as Kanye West, Q-Tip, De La Soul, Immortal Technique, Hieroglyphics, GZA of Wu-Tang Clan, Matisyahu, Zion-I, Flobots and the Coup.
|To learn more about Blue Scholars and download a free track off their upcoming OOF! EP in stores August 25th visit: WWW.BLUESCHOLARS.COM
For more information on Blue Scholars’ partners visit: